Our Story

In December of 2010, I graduated with a degree in Business Marketing from Lubbock Christian University after four years of college volleyball and coaching. I had always dreamed of owning a store but had no true retail experience. After working at a bank for a couple of months after graduation, a close friend of mine mentioned a job opening at Ribbons & Bows.

I quickly became interested and met with Ashley Sinclair, who at the time was about 6 months pregnant, at a frozen yogurt shop close to the shop. I decided soon after the meeting that it was worth a chance to see if I would even enjoy or do well in a retail setting. March 1st of 2012, I started at Ribbons & Bows and it has been a whirlwind of blessings ever since.

Ashley and I became distributors of a company called It Works Global in September of that same year and it has changed both of our lives. Ashley is now able to focus her time and energy on It Works, her husband, and two precious little girls. In addition, I have been able to follow my dreams at a young age and words don’t explain how incredibly grateful I am for both businesses and what they have done for my life so far.

In February of 2012, Ashley and I ran into each other in Starbucks and  she asked if I still thought I would want to own my own store one day. She proceeded by asking if I would ever consider staying in Lubbock and if I would by any chance consider taking over Ribbons & Bows. UMMMM…. How could I say no! If you haven’t been to the store, it is beautiful and one of a kind in West Texas. I have always adored the store and Ashley’s story is amazing (read it below).

June 1st, 2012 was my official first day as owner. It has all happened so quickly but we are so excited to see what the future of Ribbons & Bows has in store for us! Thank you for supporting the store and other local businesses. You have no idea how much we appreciate each and every one of our customers.

And yes, It’s true, often you will see my Chihuahua/Yorkie in the window display or wandering around the shop. He loves Ribbons & Bows too!


Elissa Loynes




In 2004, I came up with the idea for Ribbons and Bows.  It all began with the idea to register brides for their lingerie shower, and at the time, there was no place in Lubbock where a bride could register her lingerie selections. With the support and encouragement from my family, I set out with $1,000 from savings and an idea. I began searching for lingerie lines that were conducive to what I had in mind. I came up with a name. I participated in the summer Bridal Faire to promote myself with brides. My idea was to have a bride choose her selections from catalogs and the inventory I was slowly accumulating and then take her selections to her lingerie shower. I would set up all of her items (on mannequins donated from Sears, no less! I still use those mannequins!) and guests would shop there at the party, with the assurance that the bride had chosen those selections and liked the color, style, fit, etc… While guests enjoyed the party, I wrapped all of the gifts and brought them out when she was ready to open presents. It was a fun and fairly easy process that I tweaked and made my own until I had a system that worked for everyone involved.

God blessed my business and I began to do more and more parties. It seems each party provided a referral for another party and that party provided a referral to another party to the point that I was doing several parties a month and began to look for other ways to grow my business. I wanted desperately to open my own store, (I was working out of our spare bedroom which my husband jokingly called “the panty room”) but knew financially it was not possible.  I had lunch with my dear friend Alisa one day and I remember her telling me to go for it, that if I wanted to open a store I needed to work towards it, that I had the ability to do it, among other encouraging words.  I decided to put myself in a path that would grow my business and went to Bella’s Bridal that afternoon with the intent of asking for a part time job helping brides choose their wedding gown. My thought process was that working in a bridal setting would afford me the opportunity to tell brides about my business. Instead of asking for an application like I origninally planned, I asked the owner if she had any space I could rent to open up my own “little shop.”  To make a long story short, I had a meeting with the owner two days later and had a key to the shop and moved my inventory in the following Monday.

I spent the next ten months learning all that I could about business from the owner of Bellas, growing my inventory, learning the best marketing strategies for reaching brides, figuring out how to be a boss, finding new lines to carry at the store, and graduating with a Communications degree from LCU in May of 2006. I was fortunate enough to put everything I earned into savings and my husband and I learned how to live off of one income.  After graduation I knew I needed to either open my own store or put this business dream of mine away and get a “real job.” I was outgrowing the space that once seemed so big in Bellas and they were about to renovate and needed the area I was using. Knowing I would regret it the rest of my life if I didn’t give it a try, my husband and family once again pushed me to go for it, and we began looking for the perfect location to open my own store.

I found that location at 82nd and Quaker in the Village Shopping Center and on July 31st, 2006 I opened for business in my new location.  God has blessed this business and allowed me to grow and change as my customers needs have changed. We used to specialize only on the bridal aspect but now offer sleepwear, bras, maternity, nursing, children’s sleepwear, robes, shapewear, as well as our personalized bridal apparel, wedding night trousseau, and free bridal registry service. I hope you will join our family of customers and become part of our story at Ribbons and Bows.

4 responses to “Our Story”

  1. Mickey

    Just saw your ad in the AJ today and decided to hit the website. I love your story and will try to get in the store soon. I am always needing help with bra fitting!
    good luck!

  2. Peggy Evans

    I just wanted to thank you and your staff for helping me find ME again, especially since having a baby and dropping the weight. I am thankful we were able to find me the right fitting bra around as well as the proper cup size, since dillards couldnt seem to get it right at all. I also want to say the hubby loved the soft nightie I bought as well!

  3. Madra

    Absolutely love your story. You had such a great idea and God blessed your hard work. Congrats to you.

  4. Vickie Tucker

    Beautiful story!

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